Introducing Our Brand Identity on the Global Stage——138th Canton Fair

At the 138th Canton Fair, our participation marked an important moment in how we present ourselves on the global trade stage. While we have attended the fair for many years as an OEM and ODM manufacturer, this edition represented the first time we introduced our renewed brand identity at the Canton Fair.

During this exhibition, we unveiled an updated brand logo, established a defined brand color system(orange), and presented a newly designed exhibition space. Although the brand and OEM share the same logo origin, their visual expressions differ in form and presentation. This distinction allowed us to clearly communicate our evolving role while maintaining continuity with our manufacturing foundation.

The redesigned booth reflected a more structured and intentional brand presence. Through layout, visual language, and presentation, we aimed to express clarity, consistency, and a more defined identity to visitors from different markets.

This transition did not replace our manufacturing role but built upon it. Years of OEM and ODM participation formed the basis for this step forward, allowing us to present our brand with confidence and context.

The 138th Canton Fair marked the beginning of a new phase in how we engage with global audiences. It represented a shift from solely manufacturing presence to a clearer brand expression, while remaining grounded in the experience accumulated through long-term participation.