Observing Evolving Buyer Expectations——136th Canton Fair

We returned to the Canton Fair for its 136th edition, continuing a participation history that spans more than twenty years. Each return provides a renewed opportunity to observe how global markets respond to broader economic and industry trends.

This edition revealed further refinement in buyer expectations, with discussions focusing on consistency, clarity, and long-term alignment. Direct exchanges offered a grounded view of how market preferences are taking shape.

Maintaining a continuous presence allows us to build perspective across multiple cycles, rather than isolated moments.