Observing Lifestyle Electronics in Home Scenarios——The 35th ZUCHEX 2025 International Home & Lifestyle Fair

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We participated in the 35th ZUCHEX 2025 in Istanbul, an international trade fair focused on home and lifestyle categories, where personal care appliances are increasingly positioned as part of everyday living environments rather than standalone electronics.

At this edition, our attention was centered on how personal grooming products are being presented and perceived within broader lifestyle contexts. Across the exhibition, product discussions reflected a growing emphasis on daily usability, visual coherence with home settings, and solutions that fit seamlessly into modern routines.

On site, interactions revealed how different regions interpret personal care appliances through lenses of practicality, durability, and long-term use. Rather than isolated product features, visitors showed strong interest in how grooming tools integrate into real home scenarios and consumer habits.

Our participation in ZUCHEX 2025 offered a valuable opportunity to observe how personal care electronics are evolving alongside home and lifestyle trends, helping us better understand how these products are positioned, evaluated, and selected across diverse markets.